Bekmar Corporation
Services
Brand Strategy
Brand Identity
Photography
Video Production
Web Design
Client
Bekmar Corporation
Location
Boulder, CO
The Brief + Result
Bekmar's original logo reflects its 2000s origins with a circuitry-style mark that served its time but no longer matches the company's technical sophistication or desired market position. After 28 years as a leader in form-in-place gasket manufacturing, the brand deserves a visual identity that communicates precision, innovation, and engineering expertise.
The new logo takes direct inspiration from what Bekmar actually does: The icon abstracts the dispensing nozzle and gasket bead that define their FIPG process. It's modern, distinctive, and rooted in the work itself. The bold orange signals confidence and energy. A quiet rebellion against the sea of industrial blues.
This refreshed identity needs to resonate with development engineers, program managers, and manufacturing leads who are evaluating partners for EMI shielding, medical devices, and fuel cell applications. It should reinforce Bekmar's reputation as the team that scales to tens of thousands of units per week and position the brand for the acquisition-ready future they're building toward.
Original Logo

New Logo

Logo Construction + Variants
Color Combinations
Collateral
Photography







