Bekmar Corporation

Branding, Web Design + Multimedia

Branding, Web Design + Multimedia

Services

Brand Strategy

Brand Identity

Photography

Video Production

Web Design

Print

Client

Bekmar Corporation

Location

Boulder, CO

The Brief + Result

Bekmar's original logo reflects its 2000s origins with a circuitry-style mark that served its time but no longer matches the company's technical sophistication or desired market  position. After 28 years as a leader in form-in-place gasket manufacturing, the brand deserves a visual identity that communicates precision, innovation, and engineering expertise.

The new logo takes direct inspiration from what Bekmar actually does: The icon abstracts the dispensing nozzle and gasket bead that define their FIPG process. It's modern, distinctive, and rooted in the work itself. The bold orange signals confidence and energy.  A quiet rebellion against the sea of industrial blues.

This refreshed identity needs to resonate with development engineers, program managers, and manufacturing leads who are evaluating partners for EMI shielding, medical devices, and fuel cell applications. It should reinforce Bekmar's reputation as the team that scales to tens of thousands of units per week and position the brand for the acquisition-ready future they're building toward.

Original Logo

Original Bekmar logo

New Logo

New Bekmar logo

Logo Construction + Variants

Color Combinations

Collateral

  • Bekmar banner between escalators in a dark transit hall
  • Bekmar banner between escalators in a dark transit hall
  • Bekmar business cards in black and orange
    Bekmar business cards in black and orange
  • Bekmar employee ID badge on an orange lanyard

Photography