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  • Writer's pictureRory Seerden

What Is Branding?

Updated: Jan 2, 2020

Beyond The Logo.

Branding goes a step further than just a logo. Its how you communicate visually and through text, where you communicate and what customers you communicate to.

Create Your Voice

Setting a specific voice for your company will help you build marketing materials. How does your company speak online and in person? Is it professional? Is it more laid back and fun? Figuring this out during the branding process makes it easier to create ads, write blogs and convey information to your customers!

Use Color To Your Advantage

When deciding on colors for your brand, look into the psychology of colors to help guide you in that decision. What emotions do you want your company’s website, marketing materials and style to convey?

Choose Fonts Wisely

What vibe does your company want to convey with its fonts? Fun and artistic? Traditional and trustworthy? Modern and minimal? Whatever the feeling, there is a font for you! Take some time and research whether a serif font, sans serif or script font is right for your company.

In Conclusion

Branding is all of the things that visually & verbally help your customers recognize and trust you. If you need help with your brand, feel free to reach out, we would love to answer any questions you have!

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