This project focused on creating dramatic marketing photography for Apex Wheels, featuring their premium aftermarket wheels on a BMW F80 M3. Our role involved complete production and execution of the shoot using controlled artificial lighting to achieve a high-impact aesthetic that appeals to performance automotive enthusiasts. The goal was to capture images that showcase the intricate wheel designs while emphasizing the aggressive stance they bring to the M3, creating compelling visuals for Apex's digital marketing, catalogs, and trade show displays to drive customer engagement and reinforce their premium brand positioning.