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Live Tracking

Project: Bekmar Corporation

Scope: Brand development + design, website development, project photography & video production of website banner.

We have moved into the concept phase of the project and will have a presentation with the initial design ready soon.

  • Business Goals
    Short Term
    Re-establish web presence & grow customer base
    Long Term
    Prepare Bekmar for acquisition
    Brand Stats
    28
    Years Active
    5-6
    Current Team Size
    Broomfield, CO
    Location
    Competitors
    01
    Modus Advanced
    02
    KR Anderson
    03
    Phillips Plastics
    Regain leadership position
    over competitors
    Core Values
    Integrity
    Dilligence
    Reliability
    Audiences
    • Development Engineers
    • Program Managers
    • Manufacturing Managers
    Brand Personality
    Elite.png
    Elite
    Mass Appeal
    Serious.png
    Serious
    Playful
    Conventional.png
    Conventional
    Rebel
    Rebel.png
    Authority
    Friend
    Mature.png
    Mature
    Youthful
  • Exit Strategy in Play
    2-5 year acquisition goal
    Reclaim Leadership
    Take back industry position
    Scale Story
    3 to 40K parts/week proof point
    Brand Gap
    Needs confident positioning
    01
    Archetype
    The Precision Leader: Seasoned authority with a focus on market leadership and a bit of rebellious innovation.
    02
    Positioning
    The partner OEMs trust when conventional solutions won't cut it. Building trust with decades of experience and happy clients.
    03
    Brand Tone
    Confident expert, technically precise, quietly rebellious
    04
    Visual Identity
    A modern, tech forward brand mark, a deep slate or steel base + an unexpected, poppy accent color. Macro precision photography with dramatic, professional studio lighting and a focus on the human component to showcase an experienced team.
Project Tracks
02. Website Design + Dev
IN QUEUE
UI Prototyping & Site Build
Current Milestone
-
01. Identity & Branding
IN PROGRESS
Identity, Visual Design, & Typography
Current Milestone
Concept design
03. Content Production
IN QUEUE
Project Photography & Video Capture
Up Next
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